Elements and Performance Criteria
- Research advertising media options
- Clarify advertising media options for review, and record scope of review
- Identify local, state or territory, national and international networks for advertising professionals
- Identify other sources of information about advertising media options
- Select research strategy suitable to the topic
- Consult with relevant personnel
- Undertake research into a range of advertising media options for a particular product or service
- Critically analyse strengths and weaknesses of each option
- Review policy and procedures frameworks
- Report on research outcomes